NEON Onboarding

I was the Lead UX Designer for a number of NEON deliverables that ranged across multiple platforms (iOS, Android, Responsive Web and big screen). Significant projects: NEON to Lightbox Merger and the Web Onboarding Experience.  

NEON was an SVOD (Subscription Video on Demand) service. The merger would include ‘Rentals’ TVOD (Transactional Video on Demand) and a voucher code experience for principal marketing purposes and consumers. 

The Brief

The time scale was established and short. 
The principle brief came in two parts.

  • Update the styleguide and pattern library for Lightbox to Neon.
  • Create an onboarding experience for new and recurring users.    

Several other briefs were created as we periodically worked. E.g:- Apply the Rentals (TVOD) to iOS and Android devices. 

As a team, we used a Lean UX approach to problem-solving v2.0 onboarding experience. 

We used a mixture of qualitative and quantitative methodology. Competitive analysis, generative research, terminology, behaviour and mental models and rapid prototyping. Here we review and discuss our essential set of objectives. Our goal is to get it to a 60%-70% stage where we build, test and refine. Over time we kept user-testing while reviewing analytics and data.

Completed the User Interface Design along with breakpoints, cross collaborating with the developer and Project Manager at Sky within Zeplin and slack. 

What is OnBoarding

The onboarding process is vital. It requires a lot of understanding as it’s crucial when creating the initial onboarding experience.

The average product loses 77% of its daily active users within the first three days post-install.

Onboarding is a human resources term. A well-designed onboarding experience increases the likelihood that first-time users become full-time users after adopting the product. Many products lose a large percentage of their users immediately after their first-time experience.