ecoPortal Mobile App

Brief: Full end to end redesign of the ecoPortal iOS Mobile app

Business objective: Enhance the overall user experience and increase growth and engagement to improve conversion rates, positively impacting revenue and customer retention. 

Problem: The existing ecoPortal Mobile iOS app essentially duplicated the web interface, designed with a specific focus on administrative tasks. However, users consistently avoided its use and opted to wait for the desktop version. This prompted us to reevaluate and overhaul the user experience (UX) foundations of the mobile platform to create a more timely and valuable UX. The redundancy became apparent when we observed that streamlining contextual tasks and encouraging collaboration within the support team were not effectively addressed. This highlighted a clear opportunity to simplify the UX in alignment with the users’ needs.

Process: We set up a newly formed mobile team, PM, UX and engineering squad. Using a two-weekly sprint and an agile approach, we T-shaped the work based on value, client and time. I’d split my work into qualitative/quantitative customer research to define value, design systems, and UX/UI design (IxD), working across multiple teams throughout the organisation.

I matured my self-awareness, emotional intelligence, goals and problems to prioritise, and I held myself accountable for defining and leading UX excellence across the organisation.

Results: We expanded our clientele by advancing our UX strategies to deliver enhanced value. This resulted in heightened user engagement and successful transitions from desktop to mobile experiences, fostering user habits that streamlined their time. We established iterative workflows to facilitate continuous improvement, ensuring a responsive and evolving approach to our services.

• Date: 12/02/2020
• Categories: Interaction and Motion, Mobile Design, Product Design, UX, UX Research
• Client: ecoPortal
• URL: https://www.ecoportal.com/