AI Lead Product Designer

Andrew
woods

Designing experiences with AI. I ship what works.

Evidence first.
AI accelerated.
Outcome driven.

Latest Work

RMS Interactive Maps

Research · UX Design · IxD · Design Systems · Accessibility · Mobile

Redesigned and built the map booking experience. Modernised to reduce churn, mobile-friendly and built to scale across 7,000+ properties.

Les Mills+ Onboarding and App Store

Research · UX Design · IxD · Personalisation · Mobile · Component Library.

Redesigned onboarding experience and app store. Personalisation to reduce drop-off, create data-driven, and individual experiences.

ecoPortal Mobile App

Research · UX Design · IxD · Mobile · Design Systems · Agile

Moving workers from the desk to on the go. Web to mobile. Full redesign to simplify the 80% of tasks that mattered most in the field.

AirNZ Airpoints Store Redesign

Research · UX Design · IxD · E-commerce · Personalisation · Mobile

AirNZ Airpoints shopping experience refresh. Full end to end, simplified discovery, improved purchasing experience and drove higher Airpoints spend.

Pushpay Campaign Dashboard

Research · UX Design · IxD · Dashboard · Data Visualisation · Mobile

Pushpay campaign dashboard redesign. Surfaced key metrics clearly to help fundraising teams track giving, manage pledges and hit their goals faster.

RMS Booking Engine & Guest Portal

Research · UX Design · IxD · Booking · Hospitality · Mobile

Rebuilt the Full RMS booking engine and Guest Portal end to end. Delivered a seamless, conversion-focused experience. Winning Online Booking Innovation of the Year 2026.

RMS Interactive Maps

Research · UX Design · IxD · Design Systems · Accessibility · Mobile

Broken map booking experience. Modernised to reduce churn, mobile-friendly and built to scale across 7,000+ properties.

Les Mills+ Onboarding and App Store

Research · UX Design · IxD · Personalisation · Mobile · Component Library.

No onboarding. No personalisation. High drop-off. App Store and onboarding redesigned to create data-driven, personalised experiences.

ecoPortal Mobile App

Research · UX Design · IxD · Mobile · Design Systems · Agile

Moving workers from the desk to on the go. Web to mobile. Full redesign to simplify the 80% of tasks that mattered most in the field.

AirNZ Airpoints Store Redesign

Research · UX Design · IxD · E-commerce · Personalisation · Mobile

Fragmented shopping experience across a loyalty rewards platform. Redesigned to simplify discovery, improve personalisation, and drive higher Airpoints spend.

Pushpay Campaign Dashboard

Research · UX Design · IxD · Dashboard · Data Visualisation · Mobile

Complex campaign data with low visibility for fundraising teams. Redesigned to surface key metrics clearly, helping organisations track giving and hit their goals faster.

RMS Booking Engine & Guest Portal

Research · UX Design · IxD · Booking · Hospitality · Mobile

Outdated booking flow causing drop-off before conversion. Rebuilt the engine and guest portal to deliver a seamless, conversion-focused experience across all devices.

For me, it’s about making everyday interactions feel simpler, clearer, and less frustrating.

Andrew Woods

Profile photo on Andrew Woods