LM+ COACH

Goal

Design a landing page for LM+ COACH
Create the full user flow (Trigger to app usage)

Business Objective
Human connection is a valuable proposition for building relationships between instructors and customers. Most of our competitors focus on streaming video, which leaves a gap in the market for creating that connection. How can we achieve this digitally? Driven by marketing, the key focus points are relationships, customisation, and results.

Time and resources (3-4 Weeks)
We had a demanding 3-4 week timeline. The team was briefed on a Friday to hit the ground running on Monday. I assumed responsibility for overseeing the entire project, engaging in cross-functional and hierarchical collaboration with the leadership team. Teams included were

Brand: Colours and imagery
Marketing: Message, copy, content and story
Engineering: User flows, wireframes, Design specs, pattern library, Interaction and accessibility

Results
The successful launch to the Les Mills customer base resulted in a high conversion rate and generated a profit within the first week.